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Plant-based meats are officially here to stay.

Woolworths supermarkets in Australia have just announced the arrival of a new plant-based meat to be rolled out in stores across the country. This is a huge step for all those who are vegan or plant-based and who for many years have never been able to replicate the texture and consistency of mince without the harm to animals.

This announcement also coincided with Hungry Jacks’ launch of their Vegan Burger this week.

What is so great to see is the sheer momentum that the vegan food movement is gaining. Consumers are driving the movement and as we can see these large brands and businesses are happily meeting the demand and becoming aware of the benefits of providing a vegan alternative to traditional products.

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