Naturli connect with Botany Group in Australia
Naturli’ Foods, one of Europe’s leading alternative meat and dairy innovators, has begun producing vegan beef-style goods at a dedicated manufacturing facility in Sydney’s North Rocks.
The brand-new facility represents a joint venture between Danish-owned Naturli’ and Botany Group – a full-service Australian food distributor with a record of success in the vegan space.
The purpose-built facility is now manufacturing Naturli’ Plant Based Mince, and will soon begin manufacturing Naturli’ Plant Based Burgers, Naturli’ Chick’n Style Mince, and a range of other products for sale in major supermarkets and independents nationally.
Botany Group CEO, Anthony Manassen, said the decision to manufacture Naturli’ products Down Under aligned with a commitment to sustainability that both companies share:
“The global pandemic has caused major disruptions to international supply chains – and those repercussions are still being felt. The decision to produce Naturli’ goods here in Sydney will keep our supply chains local, and will help to future-proof our business. It also means that Australian consumers can enjoy innovative plant-based products with a smaller carbon footprint”.
“Botany Group is excited to have the capability to tailor Naturli’ goods specifically for the Australian consumer. Whether it’s updates to recipes or packaging, having local manufacturing facilities means that we can respond rapidly and decisively to the needs of our local market,”
Mr Manassen said.
As an entirely vegan manufacturing facility, the North Rocks location will be free from animal-based ingredients such as meat, eggs, and dairy. With much of the plant equipment originating from Denmark, the two international teams had to co-operate remotely to get systems up and running:
“Given restrictions on global travel, our experts here in Denmark instead made regular video calls to Australia, providing instructions for the installation and operation of our machinery. Although it has been a complex project, Naturli’ is thrilled to work closely with Botany Group. We believe there will be future opportunities for innovation that will directly benefit shoppers Down Under,” said Naturli’ Foods CEO, Henrik Lund.
Naturli’ Foods was established in 1988 and has a strong history of developing plant-based foods for sale across Denmark, Sweden, Poland, Germany, the UK and Australia. The current range of Naturli’ meat alternatives is largely based on pea protein – with the company promising that each product can be prepared and enjoyed like traditional chicken or beef.
Meantime, Botany Group has partnered with a number of well-known international vegan brands to meet local demand within the Retail and Food Service sectors. Market research shows that Australia is currently the third-fastest growing vegan market worldwide, with consumer spend on plant-based meats projected to reach $3 billion by the year 2030.
Want to learn more about the plant-based meat space here in Australia? Take a look at our vegan meat section here.