Magic Valley are creating the future of meat

Magic Valley are creating the future of meat

We recently came across Magic Valley and the work that they are doing to advance the future of cultivated meat, and we wanted to share a little more about what they are doing and the cultivated meat sector in general.

So, Magic Valley is an innovative Australian food company developing healthy and delicious cultivated meat products.

The company believes that by 2050, the global population is expected to reach 10 billion people with the global demand for animal-based food products tipped to increase by 100%.

The traditional food system of intensive animal farming is simply inadequate for our future population. Here at Let’s Go Vegan we couldn’t agree more and are always excited to share developments in the replacement of animal-based proteins in the market.

How does it work?

What are the benefits of cultivated meat?

According to Magic Valley,just a few of the benefits are the following:

Environment 

Cultivated meat will result in fewer greenhouse gas emissions, less land use, less water use and less energy use

Safety

Cultivated meat is less prone to biological risk and disease

Health

Cultivated meat can provide tailored nutrition options and lead to improved wellbeing

Population

Cultivated meat will provide consistent access to protein across the globe

Animals

Cultivated meat will remove animals from the supply chain

Health

Cultivated meat will result in a reduction of food waste

Final Thoughts

So whilst the product they create technically isn’t vegan (as it is made from animal cells), it is taking the killing and animals out of the equation which is a huge step forward for the food system. What do you think of the concept of cultivated meat? Be sure to let us know in the comments section below.

To read more about cultivated and cell-based meat be sure to visit our food technology section here.