Petition Grows to Save Birdseye’s Vegan Mock Meat Range as Aussies Rally Against Discontinuation

A grassroots campaign is gathering strength in Australia as plant-based eaters from long-term vegans to flexitarians urge frozen food giant Birdseye to reconsider its decision to discontinue its line of vegan mock meat products here in Ausralia. The products are widely loved and from our social media post alone we have had message after message of devestated aussie vegans hearing the news!

Launched in mid-December 2025 by petition starter Alora Palfreyman, the Change.org petition “Stop Birdseye from discontinuing vegan mock meat products” has rapidly attracted thousands of verified signatures from Australians and supporters abroad who say the range has become a dietary staple.

Why This Matters to the Community

According to the petition’s description, Birdseye’s vegan mock meats have been more than just convenient meals, they have become a reliable source of plant-based protein and nutrition for people committed to cruelty-free and sustainable lifestyles. Change.org

Supporters point out that as other brands have scaled back or removed vegan alternatives from shelves, Birdseye’s products offered accessibility and taste that helped fill the gap. For many, they were a weekly go-to meal component, especially in households where plant-based eating is central to family meals.

Featured comments on the petition page reflect these sentiments:

• One supporter from Toowoomba emphasised that the products helped her family of four maintain a plant-based diet without missing out on familiar texture and flavour options. 

• Another commenter from Melbourne described the vegan chicken strips and schnitzels as core parts of weekly dinners that can’t easily be replaced with anything else available locally. 

Beyond taste and convenience, advocates stress that these products symbolise an ethical and ecological stance for many consumers, representing more than comfort food but a tangible choice aligned with animal welfare and environmental sustainability.

Growing Backlash Over Reduced Plant-Based Options

The petition comes amid broader concerns in the vegan community about declining plant-based offerings in mainstream supermarkets. Across online forums and retailer discussions, shoppers have noted a trend where vegan and mock-meat choices have diminished or disappeared from store shelves—leaving fewer convenient alternatives for those who don’t eat animal products.

See a Reddit thread here discussing the issue: Reddit+1

While Birdseye has not publicly responded to the petition as of yet, the strong reaction highlights how important familiar vegan products have become to many Australians. With thousands of signatures already collected, supporters hope that continued visibility and community pressure will prompt Birdseye to retain at least part of its plant-based range or at minimum open a dialogue with consumers about the decision.

What Supporters Are Asking For

The petition urges Birdseye to:

• Rethink the discontinuation of its vegan mock meat products.

• Recognise the value these products hold for a loyal and growing consumer base.

• Continue investing in and supporting accessible plant-based options.
  

As the market for plant-based foods continues to grow globally, many Australians are hopeful that companies like Birdseye will see the benefits not just in revenue, but in brand loyalty and community support, by maintaining vegan alternatives on the shelves.

Final Thoughts

Whilst the plant-based meat market in Australia has certainly been under fire in the last 12 months or more, it’s actually more important than ever to speak up as consumers and let these companies know that the demand remains for plant-based products.

We will continue to fight to keep the plant-based / vegan market alive here in Australia, but only if we all fight together!

So if you would like to help keep them on the shelves, please see the petition HERE and sign today

LGV!