A Vegan Chat With...

A Vegan Chat With Jamie Wilson Founder of Plant Projects NZ

A Vegan Chat With Jamie Wilson Founder of Plant Projects NZ

A Vegan Chat With Jamie Wilson Founder of Plant Projects NZ

In this Vegan Chat we speak to Jamie Wilson the founder of NZ startup Plant Projects. Plant Projects is on a mission to do good in the business world by showcasing the best in new, well designed and produced plant-based products. Not only do they curate the best locally made products, but they also put their money where their mouth is and plant a tree for every box they sell! We think they are doing awesome work, and we chatted to Jamie about the journey so far.


Why should people be reducing their meat & dairy intake?

I would recommend for anyone to read the book Sapiens, which is a mind-boggling read. Other than just the unrestrained environmental impact that the production of meat & dairy causes. From an ethical perspective and I’ll steal a quote, the animals involved in this process “live and die as cogs in the wheels of industrial agriculture”. Understanding the steps to scale back from this worldwide, need to be addressed.

You plant a tree for every box shipped, why is planting more trees important?

Other than the ecological benefits and genuine need for tree planting based on human encroachment. At this stage in our start-up it’s our way of contributing in part to being a more sustainable and ethical business. Our longer-term goals are to become a registered B Corp and start scaling into local conservation projects that will be specifically relevant to New Zealand communities.

What are some of your most popular products?

Our plant based milks, or mylks as the dairy companies would have us call it are our best sellers at this time. It for us, is the most relevant conversation to be having with New Zealanders being its such a dairy driven culture. We understand that our economy is still dependant on this industry, however, it’s time to be pragmatic about the future and invest in new forms of farming.

What do you look for in the brands you stock?

We look for premium brands, containing high quality, simple ingredients. With the brands we work with, they tend to be design-led, which I think has played a major role in easing a first-time plant-based user into trying a product.

Where do you hope to see the business in 3-5 years time?

We are looking to scale our business into multiple plant-based product categories. Also investing in a regional office and with that job creation. 

As our business grows as does our impact as an educational leader in the industry. Challenging New Zealand’s current food production and consumption along the way.

The list goes on. 

The best vegan eatery(s) in NZ?

 The Kind Grocer in Dunedin. Exceptionally talented, making only vegetarian culinary creations. 

Who are some brands you support locally? 

Brands that are changing the functionality of a stale industry requiring disruption. In New Zealand this would be; Ecoware, Good For, All Birds and Otis for example. 

Who inspires your vegan journey?

Yuval Noah Harari. Read his books, that’s all that needs to be done.

Ethical shopping feels good because… (finish sentence)

…otherwise, we will shop ourselves into extinction, but that sounds a bit dire! So I’ll say it should be our one of our good deeds for the day. Everyday.

Who should we interview next?

Angus Brown, the founder of Drink Arepa. He’s on an interesting journey to alter our brain experience using plant-based ingredients.

Thank you so much for sharing Jamie! Plant Projects has some top-notch products and brands! If you guys want to check out there awesome range visit them HERE.

To read more Vegan Chats, visit HERE.

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