When you hear the name DJ Tigerlily you probably think of wild parties and her epic music, but there’s another side to Tigerlily aka Our Soul Purpose.
She is actually a passionate vegan advocate who works with vegan brands and organisations to use her large platform for good. As part of the latest campaign by Animal Liberation Victoria, she has used her profile to highlight the true cost of leather and the dark side of the leather industry.
We think it’s a fantastic campaign and is part of Animal Liberations similar campaigns such as Wool Truth & Pig Truth.
Take a look at the campaign below and be sure to share the video to those who may still be contributing to the leather industry.