In one of their latest marketing campaigns (this one in Canada), Subway has chosen the plant-based range to feature in their commercial as a centrepiece. Subway use the Beyond Meat range to create their plant-based subs and in this latest commercial they have chosen none other than Martha Stewart as the celebrity endorser.
This probably comes as no surprise as one of Beyond’s big-name endorsers is Snoop Dogg a close (and somewhat odd) friend of Stewart’s.
What is great to see here, is that they are promoting the use of a product created by plants! Anything to continue to change consumer sentiment away from the traditional meat varieties gets the tick from us.
Enjoy the clip