Sparkke’s 100% natural and delicious brews are now officially vegan certified!
The Sparkke Change Beverage Company (SPARKKE) is a female founded and led alcohol company producing 100% natural, award winning, and predominantly mid-strength beverages.
They’re also a for-purpose company raising awareness and funds for important social issues through alcohol– the great conversation starter of Australia.
Launched in late November 2016 with the largest on-line pre-sale alcohol campaign in Australia’s history, SPARKKE has been challenging the entrenched cultural and gender stereotypes of Australia’s $15 billion pa booze industry ever since.
Sparkke at the Whitmore Hotel in Adelaide’s western corner opened as the CBD’s first brew pub on International Women’s Day in 2019. This is the first of a network planned for Australia, as well as international markets in the future.
The female-founded and led social enterprise has always produced a selection of 100% plant-based drinks, with the exception of its Ginger Beer which uses local ethically sourced honey, but now Vegan Australia has declared 5 of its 6 core brews to be Vegan Certified.
Co-founder Rose Kentish says,
“From the outset, we have strived to ensure the majority of our brews are vegan. And receiving this certification shows that we meet the highest standard for vegan products and allows our customers to feel secure in their ethical choices.”
She concluded, “Our vegan certification aligns to our values of raising awareness about issues that matter, and meet our customer’s needs. These are people who are increasingly conscious about sustainability, health, and the ethical treatment of animals. As well as being vegan, we don’t use preservatives or additives in any of our brews, and our cider, ginger beer and lemonade are gluten-free.”
Vegan Australia’s co-Board Director Greg MacFarlane explains Australia is considered one of the most vegan countries in the world and is expecting the growing demand for vegan products to continue.
“It’s been growing rapidly and almost exponentially in Australia, probably more quickly than other countries. The growth I’ve seen has been quite outstanding. Often in surveys, Australia comes up number 2 or 3 in the growth of the vegan market.”
MacFarlane said vegan certification doesn’t just appeal to vegans, but to anyone trying to reduce their meat consumption. He added that beverage companies, such as Sparkke, have to adhere to certain guidelines to receive certification for their products.
The brewery, the manufacturers, producers, and suppliers cannot use animal products, insect by-products, test on animals, nor have animal GMOs.
He said, “There’s often a surprising number of ingredients in products, so we examine every ingredient. You’ve got clearly vegetable products, but there are processing aids that go in to ferment the product, and bacteria and yeast. Some of those are a bit more complicated processed foods, so we have to go into the background of those and go to the manufacturers and find what they’re made of.”
He concluded, “Wines are most famously non-vegan because makers want to have a clear product, so they use certain animal proteins to clarify the wine, such as fish bladders and casing from milk and a few other things.”
- According to Roy Morgan, vegetarian eating in Australia continues to grow, with over 12% or 2.5 million people eating all or almost all vegetarian food. This is a 13% rise over the previous four years. Vegan Australia guesses about 500, 000 of those people are vegan.
- Australia ranked no.1 in the world for vegan Google searches in 2018, according to Google Trends Data, which continues the growing interest.
- David Attenborough from his new Netflix special suggests that one thing that people can do to make a personal contribution to make a reduction in carbon emissions is adopt a vegan diet.