V2 launches into Woolworths.
V2Food is the company behind the hugely popular and successful Rebel Whopper & Vegan Cheeseburger at Hungry Jacks. Having conquered the vegan fast food market down under they are now rolling out their incredible packaged product into 600 Woolworths stores across the country.
The company came from the CSIRO originally with a collaboration with Jack Cowin the Australian businessman responsible for bringing Hungry Jack’s to Austraila many years ago. They describe themselves by saying:
“We’re an Aussie made plant-based meat co. with a global vision.
Good for you and good for the planet!
After the launch of the product this week we took a look at the response online to see what the general public thought of the rollout. On the V2Food Facebook page the following comments were left regarding the new plant-based mince product:
“I have tried both and can confirm they are ridiculously good! So much better than any of the other mince or burger options in Woolies”
“Watch business soar now… I’m super happy with the price and product ! Absolutely love the patties. “
“YUMMMM!!! I’ll have to get some of these!!! Thank you!! “
But don’t just take their word for it. To take a look at the product in action, we have a video that was produced for Drakes with V2Food with a plant based skeptic, who even surprises himself! Take a look.
Otherwise, if you are looking for some ideas to cook with, check out our recipes section for plant-based and vegan recipes!
Until next time.