For those who are new to the plant-based and vegan space, we wanted to tell you a little about V2Food before jumping into the new ad campaign set to launch during Masterchef on the 22nd November 2021.
V2 Food is a venture brought together by CSIRO’s Main Sequence Ventures and Jack Cowin, the founder of Hungry Jacks here in Australia.
The company has been steadily growing its plant-based presence here in Australia with its mince and sausage products becoming popular products on the plant-based shelves of supermarkets around the country. The product is also the hero of many plant-based burgers around the place, including the vegan burger and Rebel Whopper at Hungry Jacks.
The company has now decided to run a large-scale ad campaign across television and digital and we think the timing is spot on, as the space is certainly heating up here in Australia.
The new ad uses the concept that we are all ‘taste-a-tarian’ a term coined to encompass all food preferences with a focus on taste. The ad showcases an eclectic family who all wants tasty food, whilst all having specific and unique ‘requirements for what is on their plate.
The tongue-in-cheek take on the current state of food preferences is a great way of creating a welcoming and inclusive feel for the brand and we think it is a fantastic strategy to take. For many, the word vegan still has a trigger and the brand has been careful to create and use language that will allow the product to be inclusive to all, no matter your food preference or ‘vegan status’. We loved the ad and we hope you do too!
Take a look at it here below:
So what did you think of the new ad? Would it intice you to try the V2 Food range? We would love to hear your thoughts in the comments below and if you would like to learn more about the V2 Food brand, be sure to visit our V2 Food area HERE.
Otherwise to discover more plant-based meat companies, visit our plant-based meat section here.
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